What Is 


SwimAmerica is a highly effective swim school licensing program for professional coaches and swim school operators, who want the very best for the children in their community. 


Our knowledgeable SwimAmerica staff will help you every step of the way. With our quick start method, you can be ready in as little as 30 days. 


  • A dedicated team of professional swim school directors is available Monday - Friday.

  • Customized live owner/program director training live online. There is no need to travel! 

  • Online instructor training and certification is available 24 hours day / 7 days a week.

  • Our four learn-to-swim curriculums are professionally designed for all ages and abilities.

  • Our proven skill progressions and award system will motivate and retain students

  • It’s your choice ...you can use our outstanding brand name or yours, but SwimAmerica needs to be mentioned in your branding.

Have to Offer You? 

SwimAmerica licensing requires a one time purchase of $1,999.00 along with an all inclusive monthly membership fee of $79.00 or $948.00/year.  

*You get:

  • 400 SwimAmerica certificates and 2 roll of stickers.

  • Online learn to swim coach training & certification for staff

  • Live (via zoom) program director and site supervisor training

  • Listing on our website locator (10,000+ page views per month) as a certified SwimAmerica program.

  • Preferred pricing for ASCA World Clinic and Learn to Swim Track

  • Preferred pricing on certain equipment and supplies from our partners


Fill out This Contact Form

Schedule a free consultation to see if SwimAmerica is a good fit for your team or business email us at info@swimamerica.org







Established National Brand 

of Over 30 Years


Live Online Training

for Owners and Supervisors.

Plus Certification for Instructors



Brilliant and Proven Curriculum

For All Ages and Abilities


 Goal Driven

Technique Oriented

Progressions that Get Results


What is SwimAmerica?

  • SwimAmerica was designed by America's foremost experts on swimming, professional swim coaches. We use a station method to teach children to swim quickly and efficiently. Our effective and logical teaching progression builds strong swimming by introducing new skills while constantly reviewing those previously mastered. This simple, effective method REALLY TEACHES CHILDREN TO SWIM WELL.


How does the SwimAmerica program work?

  • SwimAmerica is a developmentally sound progressive curriculum divided into levels or stations each with a goal statement. All lesson plans were expertly designed to be technique oriented and goal driven. Swimmers move independently of their classmates through each stations. We use a progressive award system to track skills and honor the swimmer's achievements in the pool.

What types of learn to swim programs does SwimAmerica offer?

  • SwimAmerica lessons are complete and diverse. We offer lessons for infants, babies, toddlers, school-age children, special needs children, and adults.




Who can operate SwimAmerica?

  • SwimAmerica is operated by certified ASCA Level 2 Coaches or higher who have been licensed by SwimAmerica, a program of the American Swimming Coaches Association


How does a program director maintain a SwimAmerica license? 

  • The SwimAmerica program director must be an ASCA Level 2 coach with a current membership. 

  • Staff is required to be trained using the SwimAmerica training schedule and all coaches must take the online certifying exam in the SwimAmerica Program Director Manual.

  • It is required of you to use the SwimAmerica awards system.

  • Every swimmer needs to receive a certificate on the first day of class.


What is the cost of a SwimAmerica license?

  • The investment you make for a SwimAmerica license is a one time fee of $1,999.00, with a Recurring Fee dependent upon your organization's size. 


How do I apply to become a Program Director?

How do I make the payment if I need an invoice?


Who pays for the SwimAmerica license?

  • This is decided by the coach, club, municipality or other nonprofit or for-profit entity. Please call the national office at 880-356-2722 and we will send the person responsible for paying an invoice. We strongly recommend that an INDIVIDUAL, not an entity, owns and pays for the license.


Who owns the license, the program director or the organization?

  • SwimAmerica license can only be owned by certified ASCA Coaches. If a program director leaves, the license goes with that person.  However, we give the club the opportunity to have someone else trained to keep the program running.

What happens if I purchase a license, then move?

  • The license is awarded to the program director and goes with the director. If you find a new pool in a new area, you must call the SwimAmerica National office and get the area approved.

How is the SwimAmerica program director trained?

  • The program director will receive part one, of a customized online training with the national director for SwimAmerica. In addition there is a part two which is an operations manual with an exam to be completed. You will be issued a license on completion of these two parts.

What about insurance?

  • Active SwimAmerica Programs can receive discounted or favorable insurance from two SwimAmerica vendors. Please call the national office for more information.


What does the insurance cost?

  • Typically $6.30 per participant. Please call the national office for further explanation. 




Who trains and certifies my coaches/instructors?

  • The program director trains and certifies the coaches who teach for them. There are two required parts to training. The first is an in-service (of approximately 4 hours duration) which covers: About SwimAmerica - Teaching Methodology - Swim School Organization and key safety issues of local operation.  The second is an online self-study course with an exam.  Successful candidates will receive an auto generated certificate at the end of the exam


How are my coaches/instructors trained?

  • Coaches are trained by the Program Director using the SwimAmerica training system provided in the program director manual by the national office. Once trained, the coaches can go online and read, review and take an online exam for certification. These exams will be graded and certification will be immediate. 


How long does the SwimAmerica training take?

  • The in-service portion of classroom training will take approximately four hours. Additional in pool training hours are done by the coach candidate as deemed necessary by the program director. Lastly, the online portion will take another four hours to read, watch, and complete the exam. You will find training time will vary depending on the candidates past swimming experience.